I’m a multidisciplinary Creative Director with over 13 years of experience building cross-platform advertising campaigns. My journey in the industry has allowed me to collaborate with and build various creative teams, from agencies to in-house departments, fostering an environment of innovation and collaboration.

As a proud Mexican, my cultural heritage is a driving force in my work. I leverage my deep understanding of the Hispanic market to create authentic connections between brands and communities, ensuring messages resonate on a personal level. My approach is rooted in understanding cultural nuances and consumer behavior, which allows me to craft campaigns that not only capture attention but also inspire action.

My passion for creativity extends beyond traditional advertising. I thrive on pushing boundaries and exploring new media, whether it’s leveraging emerging technologies or creating immersive experiences that leave a lasting impression. This dedication to staying ahead of the curve enables me to deliver forward-thinking solutions that keep brands ahead of the competition.

In summary, my tenure as a Creative Director has been marked by a relentless pursuit of creativity, innovation, and cultural relevance.