The Challenge
FANS DO A LOT OF CRAZY THINGS FOR SOCCER, SO WE WENT AS CRAZY AS THEY DID DURING THE 2022 WORLD CUP SEASON.
Food plays a crucial role in enhancing the enjoyment of every soccer game. With the Qatar World Cup featuring nighttime matches, we aimed to ensure fans could fully enjoy the experience with the perfect food.
In collaboration with Northgate Market, a Mexican supermarket in Southern California, we created ‘Because of Soccer’—a campaign designed to tap into the nostalgia and myth of Mexican soccer culture. Spanning multiple generations of fans during the 2022 World Cup, it provided them with the right food to enjoy every match.
Client
Northgate Market
Year
2022
Media
Social
Awards
“Media Connections & Content Strategy Impact” by the Hispanic Marketing Council
RESULTS
AND WE JUST KEEP SCORING GOALS!
This campaign recently took home a medal in the Media Connections & Content Strategy Impact category at Hispanic Marketing Council’s 2023 Strategic Excellence Awards.
