The Challenge
WE BROUGHT TOGETHER FORMER SOCCER PLAYERS AND RIVALS TO ENJOY THE MEXICO VS. ARGENTINA WORLD CUP MATCH.
Yes, we all do crazy things ‘Because of Soccer.’ With this premise, we developed a fully integrated campaign in collaboration with Northgate Market, a Mexican supermarket in Southern California, to provide fans with authentic food options for enjoying the 2022 World Cup.
Building on this idea, we did the unthinkable for the Mexico vs. Argentina match: we brought old rivals together to enjoy a delicious homegate experience with live content, starting with grocery shopping at Northgate Market.
Client
Northgate Market
Year
2022
Media
Social
Through digital content before and during the match, the story continued for these former soccer players leaving their rivalry behind to enjoy the game as teammates.