The Challenge
WHAT SNACK GOES BEST WITH FANTA?
As part of the global Fanta campaign, Gen Z influencers took control of the brand in their respective countries. In Latin America, these influencers came from various Spanish-speaking nations, each with their favorite regional snacks to enjoy with Fanta. But which snack pairs best?
To find out, we embarked on a 2-week tour of their home countries, savoring delicious stories to uncover the answer.
Client
Coca-Cola Company
Year
2018
Media
Social
Awards
Silver FIP
During the tour, each influencer shared their opinions with their followers through Instagram Stories, inviting them to continue following their journey to discover which snack pairs best with Fanta at each stop.
