The Challenge
MOTHER’S DAY REVENGE?
Remember those childhood moments of excitement when you found an ice cream container in the fridge, only to open it and discover—surprise!—it was filled with beans instead?
We helped customers of Northgate Market, a Mexican supermarket in Southern California, turn the tables on their moms by wrapping their gifts in recycled plastic containers, celebrating Mother’s Day in a unique, nostalgic, and humorous way.
Client
Northgate Market
Year
2022
Media
Social
Awards
In process
Through digital content, people were invited to the Mother’s Day Revenge Gift Wrapping event, where they could pay back their moms for all those container hacks that raised their hopes only to let them down.