The Challenge
NOT ALL OF US LIKE FRENCH FRIES, BEEF OR PICKLES, BUT DEEP DOWN WE ALL HAVE SOMETHING IN COMMON: WE ALL LIKE TO WIN!
An inclusive promotional campaign was created to invite everyone to win different prizes at McDonald’s with Coca-Cola.
Client
Coca-Cola & McDonald’s
Year
2018
Media
Shopper Marketing
To win, people needed to find their prize at the bottom of their Coke with a special code that they needed to be accumulated on the campaign site to win bigger prizes for a limited time.
Shopper Journey
In order to invite all people to McDonald’s and participate in this promotional campaign, we captured their attention from OOH and digital media, to POS in different convenience stores and in McDonald’s restaurants.
