The Challenge
PEOPLE TRY TO LIVE THEIR LIVES WITH STYLE, EVEN WHEN IT COMES TO TAKING CARE OF THEIR HEALTH.
Vitaminwater was launched in all Starbucks stores in Mexico, and a Shopper Marketing campaign was needed to invite people to lead a life full of energy and optimism with irreverent messaging.
Client
Coca-Cola
Year
2017
Media
Shopper Marketing
Different POS materials were placed inside Starbucks stores to announce its availability, connecting the personality of the product with the Starbucks customers.
